Taos Ski Valley

Taos Ski Valley

Taos Ski Valley

Redesigning a webpage for a Skiing resort in New Mexico USA.

Redesigning a webpage for a Skiing resort in New Mexico USA.

Client

Taos Ski Valley

Responsibilities

UI & UX Design Support

Responsive
User Flows

Platform

E-commerce

Date

May 2023

  1. Heuristic Evaluation & User flows

With Toas Ski Valley, already having an existing website, and no documentation, we had to start from scratch with understanding how the web flows and how the navigation works, we did a deep dive in the user flow & the 2 main issues we found was that:

1. Poor navigation, the information architecture of the site was poor, with lots if pages and unnecessary content

  1. Dead ends, the webpage had a lot dead ends and with no clear CTA or actionable insight

  2. Slow Loading time


After conducting the heuristic evaluation, we designed and suggested a user flow thats easy to navigate and user friendly

With Toas Ski Valley, already having an existing website, and no documentation, we had to start from scratch with understanding how the web flows and how the navigation works, we did a deep dive in the user flow & the 2 main issues we found was that:

1. Poor navigation, the information architecture of the site was poor, with lots if pages and unnecessary content

  1. Dead ends, the webpage had a lot dead ends and with no clear CTA or actionable insight

  2. Slow Loading time


After conducting the heuristic evaluation, we designed and suggested a user flow thats easy to navigate and user friendly

  1. Wire-framing

With the new user flow we began to put together ideas of what the website could look like, I was responsible for designing the mobile version of the app,

  1. High-fi Designs

After many iterations on the wireframes, clients approved and we then move into curating High-fi designs using the Design System the Lead Designer put together,

  1. Design QA

After completing the entire website from end to end, we handed over to devs and kept collaboration between design and devs to ensure that the final product was accurate.

  1. Learnings

Key takeaways from this project was:

1. The importance of collaboration between devs and designs

  1. Design consistency, win the middle of the project I noticed I made mistakes when it came to spacing on mobile, this set me back on deadlines but I quickly sat with the Lead Designer and he guided me.