Under Armour SA

Redesigning Under Armours mobile app, creating a frictionless user-friendly experience, resulting in increased sales.

*Due to an NDA I am unable to document all my work on Under Armour

Client

Under Armour South Africa

Responsibilities

Visual Design
Solution design workshop
End-to end product design

Platform

E-Commerce

Date

August 2024

Kick-start

To kickstart this project, I started with a UI & UX audit
as well as a user flow to improve the app, the apps strengths and were we can improve.

To kickstart this project, I started with a UI & UX audit as well as a user flow to better understand the app, the apps strengths and were we can improve.

Competitors Analysis

I then looked at our direct competitors, the idea was to understand how they approach
their design choices, try and identify any gaps in the app & Shopping experience and also
what I can learn and apply for to the new app

I then looked at our direct competitors, the idea was to understand how they approach
their design choices, try and identify any gaps in the app & Shopping experience and also what I can learn and apply for to the new app

I then looked at our direct competitors, the idea was to understand how they approach their design choices, try and identify any gaps in the app & Shopping experience and also what I can learn and apply for to the new app

Improved User flow

With the insight I gathered from the competitors analysis, I designed and improved user flow,

while keeping in mind Airbnb's 3 click booking process

With the insight I gathered from the competitors analysis, I designed and improved user flow,

while keeping in mind Airbnb's 3 click booking process

With the insight I gathered from the competitors analysis, I designed and improved user flow, while keeping in mind Airbnb's 3 click booking process

Stakeholder meetings

After all my UX research and findings, I then presented my findings and suggestions

to the respect shareholders, during this meeting, The key takeaway for this meeting

was that we have to improve the site and checkout flow to make it user-friendly

and as easy as possible.

After all my UX research and findings, I then presented my findings and suggestions

to the respect shareholders, during this meeting, The key takeaway for this meeting

was that we have to improve the site and checkout flow to make it user-friendly

and as easy as possible.

After all my UX research and findings, I then presented my findings and suggestions to the respect shareholders, during this meeting, The key takeaway for this meeting was that we have to improve the site and checkout flow to make it user-friendly and as easy as possible.

Updates

From the stakeholder meeting, they were all happy despite some small tweaks, I then began designing the solutions, conducted a short user testing session and currently collaborating with our developers to complete the update.